Please review the case studies of some of our most recent clients.
State Farm Insurance Companies is an industry leader in automobile insurance, and continues to be a competitive force by providing additional insurance products and services throughout the United States.
Need:
A marketing campaign which to increase their market share of African American women in the Metro Atlanta area.
Solution:
The “Be Beautiful” Campaign, a makeover promotion in select beauty salons which allows clients to register to receive a free gift from State Farm, information on insurance products and services, and a chance to win a makeover.
Results:
Successful implementation of the marketing campaign and project management. Additional requests for services
Supercuts is one of the largest national salon chains whose brand name has become an eponym across the United States.
Need:
Keynote Speaker
Customized Training
Solution:
Persona Market has represented Supercuts at the following conferences: Cosmetology Educators of America, American Association of Cosmetology Schools, and the AACS Spring Management Conference.
Results:
Supercuts and Persona Market have developed an effective business relationship. Persona Market has exceeded the expectations of company leaders and has been invited back to speak at conferences.
McBride Research Laboratories is a hair care product manufacturer located in Decatur, GA whose products are distributed nationally across the United States.
Need:
Creative writing services for brochures and company newsletters.
Booth design and layout for trade shows
Solution:
Persona Market met with company executives and proposed total project management and consulting. We advised an innovative approach to reflect the company’s vision of growing their cosmetology school program.
Results:
MRL now has stonger differentiation, longevity in the marketplace and a competitive strategy. In addition, their customers receive educational information on increasing their business through Persona Market’s creative writing services for the MRL newsletter.
Additional Clients
P&G Beauty
Ohio Cosmetology Association
American Association of Cosmetology Schools
Cosmetology Educators Association
